A work of heart.

Available starting 9.18

From $1199 or $49.95/mo. for 24 mo.1

Lease from $34.99/mo. for 24 mo. with Upgrade Program2

Pre-order

A work of heart.

Available starting 9.18

From $399 or $33.25/mo. for 12 mo.

Lease from $11.99/mo. for 24 mo. with Apple Upgrade

Pre-order

Get the highlights.

Take a closer look.

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Advanced Health and Fitness Tracking

Heartcore innovation.

The ultimate device for a healthy life just got healthier. Redesigned with more capable optical and electrical sensors, the all-new Health Sensing System works with the S11 chip to provide higher-frequency heart monitoring. Updated core sensors and larger, more power-efficient green LEDs give you richer heart data for more meaningful insights. So now you can really follow your heart.

With the most accurate heart rate sensing in a wearable, Apple Watch Series 12 measures HRV as often as every five minutes and takes background heart rate readings every five seconds — the most frequent sensing ever for Apple Watch. And with the updated Heart Rate app and new watch face complications, you can easily view your readings anytime.

60x more frequent background heart rate readings than Series 11
24x more frequent HRV readings than Series 11

Ready. Set. Know.

The new readiness experience can help you determine your capacity to take on the day by providing you with one simple score. Your score is determined each morning by analyzing your recent activity, vitals, and sleep — and it adjusts as you go about your day. So whether you’re training for a race or juggling a busy schedule, you can spend your energy on what matters most.

Witness your fitness like never before.

Tap into a world of workouts. Track your progress with a more accurate step count. Stay motivated with advanced metrics and new Workout Buddy insights. With all these features at hand, Apple Watch Series 12 is geared up to be a more powerful fitness tracker. It’s go time.
The Workout app. For all the ways you move. From badminton and barre to swimming and cycling, Apple Watch has you covered in the Workout app. And you can make light work of your next strength training session by tracking your time, heart rate, and calories.

Know your body.
Insights and out.

The more insights you have, the more empowered you are to take action. From Cycle Tracking to the ECG app and more, Apple Watch Series 12 is an advanced health tracker with in-depth clinical validation and FDA-cleared features to give you a fuller picture of your overall health..

Coming late 2026

Redesigned Health app. Your present and future.
On tap.

With Apple Intelligence at its core, the redesigned Health app transforms your health and fitness data into proactive insights delivering a whole new view of your health — today and over time. Featuring groundbreaking privacy protections, your personalized hub securely brings together data from your Apple Watch and synced medical records. And since the Health app adapts to you, you’ll get a real-time read on your health and longevity
Tap into the Insights tab for a quick look at daily metrics and trends in your heart, sleep, fitness, vitals, readiness, and cycle tracking. Apple Intelligence makes sense of your daily habits and offers personalized guidance, like tips on how to improve your sleep routine.8 It’s all about you — right here, right now

Wearable AI Assistant

Say hello to Siri AI.

With all-new Siri AI, Apple Watch Series 12 can tap into broad world knowledge and your personal context to be even more helpful. Using just your voice, you can engage in natural, back-and-forth conversations, brainstorm ideas for workout routines, and get the latest wellness tips with Siri — all from your wrist. 8 And now Audio Intelligence uses the built-in microphone and secure S11 chip in Series 12, alongside the power of Apple Intelligence, to help you make sense of what you hear in a private and secure way. 9 Just like Visual Intelligence on iPhone helps you make sense of what you see.

Siri AI is rolling out in English.
Some Audio Intelligence features coming in beta late 2026.
Usage limits may apply.

Apple privacy logo, a blue padlock in the shape of an apple

Great powers come with great privacy.

Made possible by the new S11 chip, Audio Intelligence features are designed to protect your privacy and security at every step . These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible, even to Apple, and is deleted after processing. There is no speaker attribution, and your Live Rewind transcripts and Siri Recaps in the Siri app are end-to-end encrypted through iCloud syncing. You decide whether to opt in to these features, and you control how you use them. 9

On the Go

Connected. Protected.

Series 12 makes it easy to call, text, and stream music with 5G.22 And it’s packed with innovative safety features, like Fall Detection and emergency services, so you can get help when you need it most — even if you can’t reach your iPhone.

Worth the upgrade? Absolutely.

⌄

A few ways Series 12 gives you more.

Up to 24 hours of battery life
Most accurate heart rate sensing in a wearable
Most accurate heart rate sensing in a wearable
Readiness and Vitals with HRV, blood oxygen, and more3
Readiness and Vitals with HRV, blood oxygen, and more3
Siri AI8 and Audio Intelligence
Siri AI8 and Audio Intelligence
Sleep apnea4and hypertension notifications
Sleep apnea4and hypertension notifications
Thinnest Apple Watch ever, with a larger display
Thinnest Apple Watch ever, with a larger display
Trade In

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Find your trade-in value
  • Apple Watch Series 12, aluminum case, dark bronze color, Modular Compact watch face, complications: day and date, Run workout, heart rate, readiness, right side exterior, Digital Crown, side button, Sport Band, olive color
    New

    Apple Watch Series 12

    The ultimate way to watch your health.
    From $399 or $33.25/mo. for 12 mo.*
    Lease from $11.99/mo. for 24 mo. with Apple Upgrade◊

    Apple Watch Series 12

    • 46mm or 42mm aluminum, titanium, or ceramic case

    • Wide-angle Always-On Retina display

      Up to 2000 nits

    • Readiness app

      Recovery HRV

      High-frequency background heart rate tracking

      Hypertension notifications⁵

      ECG app¹⁸

      Blood Oxygen app¹⁷

      High and low heart rate notifications

      Irregular rhythm notifications²⁸

      Sleep score

      Sleep apnea notifications⁴

    • S11 chip

      Siri AI⁸

      Audio Intelligence⁹

      Precision Finding for iPhone²⁹

    • Up to 24 hours of normal use¹

      Up to 38 hours in Low Power Mode¹

  • Apple Watch SE 3, aluminum case, starlight color, Modular Compact watch face, complications: day and date, Run workout, Activity rings, Weather, right side exterior, Digital Crown, side button, Sport Band, sand color
    New

    Apple Watch SE 3

    Essential health features at a great value.
    From $249 or $20.75/mo. for 12 mo.*

    Apple Watch SE 3

    • 44mm or 40mm aluminum case

    • Always-On Retina display

      Up to 1000 nits

    • —Readiness app not applicable

      HRV

      Heart rate tracking

      —Hypertension notifications not applicable

      —ECG app not applicable

      —Blood Oxygen app not applicable

      High and low heart rate notifications

      Irregular rhythm notifications²⁸

      Sleep score

      Sleep apnea notifications⁴

    • S10 chip

      Siri AI⁸

      —Audio Intelligence not applicable

      Find iPhone

    • Up to 18 hours of normal use³⁰

      Up to 32 hours in Low Power Mode³⁰